Silly bandz are on every kid

I recently went to my local YMCA and found that every kid there had on them these silicone type rubber bands animal shaped like things called silly bandz which every kid had on. Than when i picked up my kid from his last day of school recently every kid coming out of the school have these Silly bandz on the some of them wore them on there ankles others on there wrist some around there neck.

Anyways my point is why are these things so all of a sudden popular and has anyone done studies on them to show they do not harm the kids wearing them? Not to say they are but has anyone done one or two studies?

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